{"id":832,"date":"2010-01-31T23:21:07","date_gmt":"2010-02-01T04:21:07","guid":{"rendered":"http:\/\/quackingalone.com\/blog\/?p=832"},"modified":"2010-01-31T23:21:07","modified_gmt":"2010-02-01T04:21:07","slug":"amazonmacmillan-update-pacifier-anyone","status":"publish","type":"post","link":"https:\/\/quackingalone.com\/blog\/2010\/01\/31\/amazonmacmillan-update-pacifier-anyone\/","title":{"rendered":"Amazon\/Macmillan Update &#8212; Pacifier Anyone?"},"content":{"rendered":"<p>Amazon <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2010\/01\/31\/AR2010013101774.html\" target=\"_blank\">announced<\/a> that it is capitulating to Macmillan's demands. The e-tailer essentially says it has to capitulate but that its customers will make the ultimate decision at the cash register.<\/p>\n<p>Maybe I've been a lawyer too long, but this looks a lot like a marketing ploy cooked up at the end of a negotiation. Kindle users get upset at e-books priced over $9.99 because they feel that's their bargain with Amazon. So how could Amazon give in and still come across as being on the Kindle owners' side? They could play a giant shell game but not run it for long enough to do any serious damage to Macmillan or Amazon.<\/p>\n<p>Was this a real dispute or a giant pacifer to Kindle owners? Either way, it opens the door and all the other publishers can now walk through. It's the beginning of the end of that $9.99 ceiling.<\/p>\n<p>I'm an indie publisher so the publishers big prices can only help my bottom line. Unfortunately, I can't say the same for Amazon's customers.<\/p>\n<p>I doubt that Kindle owners will feel terribly pacified.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon announced that it is capitulating to Macmillan's demands. The e-tailer essentially says it has to capitulate but that its customers will make the ultimate decision at the cash register. Maybe I've been a lawyer too long, but this looks a lot like a marketing ploy cooked up at the end of a negotiation. Kindle <a href=\"https:\/\/quackingalone.com\/blog\/2010\/01\/31\/amazonmacmillan-update-pacifier-anyone\/\" class=\"more-link\">...continue reading<span class=\"screen-reader-text\"> \"Amazon\/Macmillan Update &#8212; Pacifier Anyone?\"<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/832"}],"collection":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/comments?post=832"}],"version-history":[{"count":2,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/832\/revisions"}],"predecessor-version":[{"id":834,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/832\/revisions\/834"}],"wp:attachment":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/media?parent=832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/categories?post=832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/tags?post=832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}