A book cover has always been a marketing tool.\u00a0 But with a paper book sitting on a brick and mortar shelf, the quality and impact of the cover art isn't the only selling tool.\u00a0 The book has a physical presence and sometimes the art does too.\u00a0 Keyhole covers and\u00a0snazzy cut outs\u00a0get to play with\u00a0textures.\u00a0 The cover is often what gets a buyer to pick up a book, but then the buyer can read a paragraph from\u00a0the first chapter, the middle chapter and the last chapter.\u00a0 It all combines to make an impact that makes a difference.<\/p>\n
An e-book has to make the sale with the quality of the art first.\u00a0 It has to catch the eye with more than a visual impact.\u00a0 It has to\u00a0carry the book's pitch clearly enough to\u00a0hint at answers to the questions that the\u00a0sample pages can't convey.\u00a0 The art has to\u00a0carry the author's message and it can't do it with texture or\u00a0snazzy cut outs.\u00a0 It\u00a0takes a gifted artist to create an e-cover good enough to seal the deal.\u00a0<\/p>\n
The\u00a0artist who designed the covers for Brotherly<\/em> and E-mail\u00a0<\/em>is a phenomenally creative soul who had the good taste and poor judgment to marry me<\/em>.\u00a0 I think my hubby did\u00a0a great job with both covers because he cared about the message of the book and even bothered to learn some of the finer details.\u00a0\u00a0My husband considers learning anything about a romance novel to be\u00a0a sign of supreme love and a sacrifice beyond measure.\u00a0(He never knew I spent so much time thinking of creative ways to refer to\u00a0men's members.)\u00a0 But beyond all else, he put his artistic talents to work to design a quality cover I'd be proud\u00a0to have my name on anytime, anywhere.<\/p>\n I don't think authors of e-books always take enough time or pay enough attention to their covers.\u00a0 In many ways, e-books are to publishing what no fault was to divorce.\u00a0\u00a0And that's a mixed blessing.\u00a0 Some good work can now get to readers that they could never have had the freedom to choose just a\u00a0couple of years ago.\u00a0 But just as no fault made divorce so easy that couples\u00a0too often don't try to work on their marriages, e-books can make publication so easy that authors don't take the time to design the best image for their work.\u00a0<\/p>\n E covers matter more and we should all work to get them right.\u00a0<\/p>\n And to\u00a0John, the creative genius unfortunate enough to be married to a (sometimes more than slightly) warped\u00a0writer in lawyer's clothing, I love you very much -- and thank you.<\/p>\n","protected":false},"excerpt":{"rendered":" A book cover has always been a marketing tool.\u00a0 But with a paper book sitting on a brick and mortar shelf, the quality and impact of the cover art isn't the only selling tool.\u00a0 The book has a physical presence and sometimes the art does too.\u00a0 Keyhole covers and\u00a0snazzy cut outs\u00a0get to play with\u00a0textures.\u00a0 The ...continue reading \"E Covers Matter More\"<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,6,7],"tags":[],"_links":{"self":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/66"}],"collection":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":0,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"wp:attachment":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}