{"id":1923,"date":"2011-10-12T19:26:02","date_gmt":"2011-10-12T23:26:02","guid":{"rendered":"http:\/\/quackingalone.com\/blog\/?p=1923"},"modified":"2011-10-13T06:22:28","modified_gmt":"2011-10-13T10:22:28","slug":"amazon-builds-a-new-city-on-a-hill","status":"publish","type":"post","link":"https:\/\/quackingalone.com\/blog\/2011\/10\/12\/amazon-builds-a-new-city-on-a-hill\/","title":{"rendered":"Amazon Builds A New City On A Hill"},"content":{"rendered":"<p>Amazon's publishing arm is partnering with authors to build a New City On A Hill - no walls involved.<\/p>\n<p>The digital giant has been <a href=\"http:\/\/gigaom.com\/2011\/10\/10\/amazon-to-book-publishers-welcome-to-the-jungle-baby\/\" target=\"_blank\">signing authors for its own imprint<\/a>, with the latest being thriller author Barry Eisler. Eisler made big news not too long ago by turning down a $500,000 two-book deal from his traditional publisher, saying he was going to publish the books himself.\u00a0 However, <a href=\"http:\/\/www.npr.org\/2011\/10\/07\/141116856\/barry-eislers-detachment-from-legacy-publishing\" target=\"_blank\">a better deal came along and Eisler was smart enough to take it<\/a>.<\/p>\n<p>Amazon approached Eisler with a \"hybrid deal\" allowing him to <a href=\"http:\/\/www.npr.org\/2011\/10\/07\/141116856\/barry-eislers-detachment-from-legacy-publishing\" target=\"_blank\">control packaging and some other aspects that mattered to him.\u00a0<\/a> Az also fast-tracked the digital version\u00a0of his book, which was published about a month after the manuscript was finished.\u00a0 The paperback will follow.\u00a0 Eisler thought that traditional publisher St. Martin's was just too slow, and it was even slow in getting him a draft of a contract.\u00a0<a href=\"http:\/\/gigaom.com\/2011\/10\/10\/amazon-to-book-publishers-welcome-to-the-jungle-baby\/\" target=\"_blank\"> In the 4 months it took the publisher to get the draft to Eiser, the publishing world changed.<\/a><\/p>\n<p>Eisler says that publishers want to preserve <a href=\"http:\/\/www.npr.org\/2011\/10\/07\/141116856\/barry-eislers-detachment-from-legacy-publishing\" target=\"_blank\">\"their own position, perks and profit \u2014 that's just what establishment players come to do over time<\/a>.\"\u00a0Legacy publishers, according to Eisler, <a href=\"http:\/\/gigaom.com\/2011\/10\/10\/amazon-to-book-publishers-welcome-to-the-jungle-baby\/\" target=\"_blank\">often slow down the process deliberately,<\/a> allowing them to earn interest on the money due to the writer which remains in the publishers' hands during their\u00a0calculated delays. \u00a0\u00a0\u00a0<em>\u00a0\u00a0\u00a0<\/em><\/p>\n<p>What <a href=\"http:\/\/www.npr.org\/2011\/10\/07\/141116856\/barry-eislers-detachment-from-legacy-publishing\" target=\"_blank\">mattered to Eisler <\/a>were his readers because without them he couldn't make a living. \u00a0He said, \"\u00a0if I can find a way to get readers books that cost less and are delivered better and faster, I want that.\"\u00a0\u00a0And Amazon was willing to throw out the rulebook and negotiate a deal tailored to what mattered to the author.\u00a0 Overall in the <a href=\"http:\/\/gigaom.com\/2011\/10\/10\/amazon-to-book-publishers-welcome-to-the-jungle-baby\/\" target=\"_blank\">Eisler deal<\/a>, Amazon agreed to get\u00a0the book out faster, cheaper,\u00a0to\u00a0pay the author more money and allow him to retain more control.\u00a0<\/p>\n<p>Amazon helped create the new digital world and the company is in prime position to - deservedly -\u00a0reap the benefits.\u00a0 Moving at the speed of tomorrow, Amazon offers some authors a new path - publishing contracts built around the needs of the people who create the work.\u00a0 Imagine, Amazon is actually willing to\u00a0consider and adapt to individual requests from writers.<\/p>\n<p>It's no longer a one-size-fits-all world and the Publishing Royals no longer get to make the rules.\u00a0 In the new world order, the people who write the books now have choices about how they'll\u00a0publish them and on what terms.\u00a0 The power has truly shifted back into the hands that should have held it all along - to the dreamers, the creators - the authors.\u00a0<\/p>\n<p>In the new Amazon City On A Hill writers work with\u00a0publishers to get their work out to readers faster and cheaper.\u00a0 It's a win\/win for everyone except the publishing companies who refuse to throw out the old patterns.\u00a0 In the new world there are no patterns for how a book gets published and there are no patterns for\u00a0what kinds of books get published. \u00a0<\/p>\n<p>Perhaps we've finally arrived at a place where a book will\u00a0be as individual as the person who wrote it, as the company that publishes it and as the readers who will love it and make it their own.\u00a0Each story is different for each reader. Now\u00a0each publishing journey can carve its own path.<\/p>\n<p>Traditional publishers best learn\u00a0to respect the writers\u00a0who've always made their buisnesses\u00a0possible.\u00a0 If they don't learn fast, they won't need to bother.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon's publishing arm is partnering with authors to build a New City On A Hill - no walls involved. The digital giant has been signing authors for its own imprint, with the latest being thriller author Barry Eisler. Eisler made big news not too long ago by turning down a $500,000 two-book deal from his <a href=\"https:\/\/quackingalone.com\/blog\/2011\/10\/12\/amazon-builds-a-new-city-on-a-hill\/\" class=\"more-link\">...continue reading<span class=\"screen-reader-text\"> \"Amazon Builds A New City On A Hill\"<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/1923"}],"collection":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/comments?post=1923"}],"version-history":[{"count":2,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/1923\/revisions"}],"predecessor-version":[{"id":1925,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/1923\/revisions\/1925"}],"wp:attachment":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/media?parent=1923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/categories?post=1923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/tags?post=1923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}