{"id":1070,"date":"2010-06-24T19:26:15","date_gmt":"2010-06-25T00:26:15","guid":{"rendered":"http:\/\/quackingalone.com\/blog\/?p=1070"},"modified":"2013-08-03T17:03:24","modified_gmt":"2013-08-03T21:03:24","slug":"aofm-mwu-gestalt-zeitgeist-and-fruition","status":"publish","type":"post","link":"https:\/\/quackingalone.com\/blog\/2010\/06\/24\/aofm-mwu-gestalt-zeitgeist-and-fruition\/","title":{"rendered":"AOFM-MWU &#8211; Gestalt, Zeitgeist, and Fruition"},"content":{"rendered":"<p>Hi. That Angry Guy here. Feeling better, hence more angry.<\/p>\n<p>If you haven't heard about it yet, there is <a href=\"http:\/\/www.nytimes.com\/2010\/06\/22\/technology\/22reader.html\" target=\"_blank\">a huge price war<\/a> going on among companies that sell e-reader devices. It seems that the Apple cart (via <a href=\"http:\/\/www.nytimes.com\/2010\/06\/22\/technology\/22reader.html\" target=\"_blank\">the iPad<\/a>) has upset a bunch of people, mainly those people who thought they had the e-book and e-reader device market cornered.<\/p>\n<p>I knew that the $400 price tags on Kindles wouldn't last long, because even though it put many different technologies together in a\u00a0synergistic fashion, it was still a\u00a0device with a singular purpose (as are its immediate competitors like the Nook) - in essence, a digital book.<\/p>\n<p>The iPad, like the Amazon Kindle, didn't introduce any radical new technology; it assembled existing technologies into a neat little package that ends up being greater than the sum of its parts.<\/p>\n<p>Tablet computers were <a href=\"http:\/\/en.wikipedia.org\/wiki\/Dynabook\" target=\"_blank\">conceptualized<\/a> back in the days before <a href=\"http:\/\/en.wikipedia.org\/wiki\/Graphical_user_interface\" target=\"_blank\">GUIs<\/a> were even <a href=\"http:\/\/en.wikipedia.org\/wiki\/Xerox_PARC#The_GUI\">invented<\/a>, so Apple didn't invent the <em>idea<\/em> of a tablet computer.<\/p>\n<p>Tablet computers, with varying degrees of interaction,\u00a0had been manufactured by <a href=\"http:\/\/solutions.us.fujitsu.com\/www\/content\/products\/Tablet-PCS\/History\/tablet-pc-history_02.php\" target=\"_blank\">other companies since the early 1990s<\/a>, so Apple didn't invent the <em>form<\/em> of a tablet computer.<\/p>\n<p>But Apple did make a computer that utilized a number of robust interdependent technologies, and that computer had the right form and was introduced at the right time to break\u00a0the collective inertia of the buying public.<\/p>\n<p>And even though the competing devices may someday add other functions besides downloading and displaying e-books, the public perception of them is already set. The perception is that the Kindle, Nook, etc., are one-trick ponies whereas the iPad has no boundaries.<\/p>\n<p>And, fortunately or unfortunately as the case may be, perception is reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi. That Angry Guy here. Feeling better, hence more angry. If you haven't heard about it yet, there is a huge price war going on among companies that sell e-reader devices. It seems that the Apple cart (via the iPad) has upset a bunch of people, mainly those people who thought they had the e-book <a href=\"https:\/\/quackingalone.com\/blog\/2010\/06\/24\/aofm-mwu-gestalt-zeitgeist-and-fruition\/\" class=\"more-link\">...continue reading<span class=\"screen-reader-text\"> \"AOFM-MWU &#8211; Gestalt, Zeitgeist, and Fruition\"<\/span><\/a><\/p>\n","protected":false},"author":2981,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/1070"}],"collection":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/users\/2981"}],"replies":[{"embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":4,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/1070\/revisions"}],"predecessor-version":[{"id":3592,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/posts\/1070\/revisions\/3592"}],"wp:attachment":[{"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/categories?post=1070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quackingalone.com\/blog\/wp-json\/wp\/v2\/tags?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}