Sun 25 Jul 2010
The Used Car/Myrtle Beach Vacation of Genres
Posted by Mary Anne under General Writing, My Books, Personal Life, The E-book Industry
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This post may be a bit brief (for me) because we’re editing the first part of Duke of Eden, the serialized novel I’m going to publish exclusively on Kindle for the amazingly low price of 99 cents per installment. I’ve still got to write the product description but, Yes Virginia – the man tittie cover will hit Kindle next week. Be sure to check out the book then!
The serialized publication/value price of Eden actually relates to this post. As I was working on edits yesterday, I clicked over to Google News – my home page for Internet Explorer. I’ve customized my version to show certain types of stories, and yesterday up popped a Bloomberg Businessweek story of all things. Naturally, I got distracted from my work and had to read the piece right away. The romance genre meriting a piece on a prominant business site was worthy of notice, and its worthy of mention here.
The piece was titled: Romance Fiction: Getting Dirty In Dutch Country. It focused on how romance fiction is – even in this Friday the 13th of economies – on the rise. The story mentioned the writer’s opinion that the many and varied categories of romance, including Amish, knitting and paranormal specifically, helped keep romance climbing towards the top. I don’t really disagree with the piece, I just don’t think the writer attributed the rise to all the right factors.
According to the article, publishers say that book sales declined by 1.9 percent in 2009 after a 3 percent drop the previous year and books appear to be “suffering a slow and rather boring death.” The article doesn’t talk about ebooks, which have been undergoing dramatic growth.
The piece notes that despite declining sales in books overall, one genre has been experiencing “steady and unusual growth.” Yeah, that’s right, ROMANCE. The Romance genre increased to $1.4 billion, up by $100 million, or 7.7% from the prior year. In a down market and a down economy people are buying more romances than ever. Well, duh. When have we ever, ever needed to believe in happy endings more than today?




