Sun 13 Nov 2011
Posted by Mary Anne under The E-book Industry
Based on my sales numbers, it looks like B&N is eating Amazon’s lunch.
This is the first month I could make the comparison. In the early days of November I first uploaded my titles to B&N’s “pubit” system to sell directly on B&N. Previously I was selling on B&N via Smashwords. This month I have the B&N numbers. This month, I can ask the question.
Are Amazon’s sales eroding ? Based on my sales figures there this month, it looks like the giant etailer is having serious, grave issues with sales. During the same period, sales at B&N seem to be growing, growing, growing. Yet Amazon is still investing in its Kindle platform. Like B&N, Az is now introducing a tablet.
Introducing a tablet makes sense at B&N where sales are on the upswing. It only makes sense at Amazon if sales are on the upswing too. Yet if they are – then either the reporting system is broken or sales are being underreported for a more sinister reason.
I’ve emailed Amazon 2 or 3 times over the last couple of days asking the retailer to check the sales reporting. So far, I’ve gotten no response. Yes, it’s a weekend but Az works 24/7 and if it’s growing its ebook ventures and investing in a new tablet, then it has people working 24/7 too. And if those people are worthy of a paycheck they should be capable of running the necessary testing of the system. But, as noted, I’ve gotten no response.
From the KDP forum, I see that other authors on Amazon are experiencing the same phenomenon – the numbers show that they are selling more on B&N than on Amazon. While that could be true, based on sales numbers historically from Amazon – I doubt it.
So my question remains – is B&N Outselling Amazon or is Amazon Underreporting Sales? These days at Amazon the numbers aren’t adding up. It makes it appear that something’s rotten in Denmark – err, Amazon. And my history with the company leads me to believe that Az has traditionally been very accurate with its reporting.
If there is a problem with the reporting system, if the push with Kindlefire and getting that platform up and out has strained Az’s resources to the point where it will take a while to run the numbers and report them, then Az needs to explain that.
If Amazon doesn’t come clean about it’s current problems a lot more people are going to start asking a lot more questions. That won’t be good for business and it will hurt the company’s reputation at a time when Amazon wants America to trust the company to be its digital provider.
The etailing giant has a history of being very closemouthed about its business and its numbers. That doesn’t work so well anymore, now that people can compare Kindle with other platforms. Amazon wants us to trust it with our digital dollars and the company has to earn that faith.
Amazon’s got some ‘splaining to do.
UPDATE: This was published early Sunday, 11/13/11. About an hour after it was published, I got an email reply from Amazon. It claimed that they had “researched” my inquiry about the sales reporting system. Amazon says “there are no issues with reporting sales.” The conclusion?
B&N is eating Amazon’s lunch. Either that or no one at Amazon tested the system. Between “researching” my inquiry and actually testing the system lies a gap as wide and as insidiously threatening as infinity.
No Responses to “ Is B&N Outselling Amazon or Is Amazon Under-Reporting Sales? ”
Sorry, comments for this entry are closed at this time.