Hot off the press from Amazon comes a late Christmas gift to indie authors everywhere. The company has announced that during the last 3 months of 2010 ebooks outsold paperbacks.
The trend continued this month, with 115 ebooks sold for every 100 paperbacks. It encompassed all of last year with Amazon selling 15% more e-books than paperbacks. In July of 2010 Amazon reported that it had sold more ebooks than hardcovers. By year's end the etailer had sold 3 times as many ebooks as hardbacks. And yes, Virginia, that figure excludes free ebooks.
And you know what? Amazon sells lots of stuff. All kinds of stuff. If it's legal to buy and sell, it's probably sold somewhere on Amazon. Despite all of that, despite all of the gazillions and God-help-me trillions of items that Amazon sells now and has ever sold - you know what? The Kindle is Amazon's best selling item in its 16 year history.
What does it all mean to authors? It means that new indie writers will start getting directions that sound something like this - Yes. You know where those Castle walls used to be? Well, you go that way, and ...
It means that times aren't just "a-changing." It means that they've changed.
There are indie authors everywhere selling enough books to quit their day jobs. Guest blogging over at Joe Konrath's place, Robin Sullivan posted a list of VERY successful indie writers that she and Derek J. Canyon compiled of indie authors December, 2010 sales numbers. There's more detailed info over at Derek's blog.
Okay. That was transference. It doesn't say that all the writers on the list have quit their day jobs. I believe that Konrath has (hero-worship much?) and he's mentioned that before on his blog. Yeah, it's the kind of fact that sticks with me. The list is of December sales numbers of some very successful indie authors. It may be just the ebooks on Kindle (I was a little unclear about that). Most of them never had a previous print deal with a major publisher. These are folks selling in the thousands every month. And yeah, if I were selling Joe's numbers, Stephen Leather's numbers (over 40,000 in December) or - Lord Love A Duck - Amanda Hocking's numbers (over 100,000 in December), then I'd surely quit my day job.